Marcia Keegan, Vice President, Content Integration and Strategic Planning, ESPN

Marcia Keegan serves as Vice President, Content Integration and Strategic Planning for ESPN.

In this multi-faceted position, Marcia participates in the strategic planning and development activities of the Production department. In addition, she oversees the Packagers Services Unit, which is responsible for the roughly 1,000 hours of programming that is produced by outside vendors and that airs on ESPN, ESPN2, ESPN Classic and ABC. Marcia also oversees the Production department’s Brand Migration group which, among other responsibilities, develops video content for ESPN’s local.com initiative. SportsNation, ESPN’s daily studio show that is a blend of sports news and popular culture and focuses on fan interaction, also falls under Marcia’s responsibilities.

Prior to 2007, Marcia had been a Senior Director in ESPN’s Human Resources department, as the primary point of contact for assigned business leaders and employees in the Content division of ESPN.

From 1989-1997 and from 1999-2005, Marcia worked at the Hartford law firm Wiggin & Dana. In her first stint there as an associate, and later as counsel, she also advised and represented employers in administrative matters at various state and federal agencies. She was a frequent speaker at conferences and in classrooms, educating audiences on employment law and providing practical tips for employers. While working at Wiggin & Dana, Marcia was also an adjunct professor at the University of Connecticut Law School, where she taught Lawyering Skills for four years.

From 1997-1999, Marcia was Director of Employment Services at the Connecticut Business and Industry Association (CBIA), responsible for counseling member companies regarding new developments in employment law and regulation. Marcia first worked for ESPN 1982-1986 in Network Operations, as a Day of Air Coordinator and later as a Network Operations and Traffic Coordinator.

Marcia is on the executive board of directors of the New England chapter of Women in Cable and Telecommunications (WICT).

Marcia received a Bachelor of Arts degree cum laude in political science from Union College and received her law degree cum laude from Cornell University.