Shaelagh Florence, Marketing Analyst, Comcast

Initially, Shaelagh Florence began her telecommunications career at Teletech, formerly the Boston Communications Group, in 2000. She joined the Comcast family, in 2001, as an Inside Sales Professional for the NorthCentral Telesales group and quickly moved to an Inside Sales Coordinator position within the same department. In 2003, she went on to support this group as the Sales Operations Analyst. In 2006, she left Telesales to join the Comcast Marketing Sciences team as a Database Marketing Analyst. Currently, Shaelagh supports the Greater Boston Region.

In her Marketing Sciences position, Shaelagh is responsible for providing in-depth database market analysis, data mining and forecasting to all levels of marketing in support of functional/regional objectives. Additionally, Shaelagh supports Consumer Marketing by providing list management and campaign analysis for promotional campaigns, designing tests in conjunction with the Strategy managers as well as providing post-campaign response reports used to plan future promotional campaigns. Also, Shaelagh creates customer profiles by demographic and behavioral characteristics and tracks customer behavior including response, churn, product selection, etc. Furthermore, she has manages the Marketing Sciences website and produces the Marketing Sciences newsletter.

Shaelagh earned a Bachelor of Science degree in business administration with concentrations in marketing and management information systems at the University of Massachusetts at Lowell in 2003. She continued her education at Boston University completing the Masters of Science in Administrative Studies with concentrations in e-commerce, innovation and technology degree program in 2006.

Shaelagh has been a member of the New England Chapter of Women in Cable Telecommunications (WICT) since 2004. She served as the 2008 & 2009 Marketing Director and is currently serving on the 2010 Executive Board as the Communications Chair.