Shaelagh Florence, Marketing Analyst, Comcast

Shaelagh Florence joined the Comcast Marketing Sciences team in March 2006 as a Database Marketing Analyst. She began her telecommunications career at Teletech formerly the Boston Communications Group in 2000 and immediately before joining the Comcast NorthCentral Marketing Sciences team she supported the Comcast NorthCentral Telesales group as a Sales Operations Analyst. Shaelagh joined Comcast in 2001 as an Inside Sales Professional and quickly moved to an Inside Sales Coordinator position prior to the analyst role.

In her Marketing Sciences role, Shaelagh is responsible for providing in-depth database market analysis, data mining and forecasting to all levels of marketing in support of functional/regional objectives, supporting Consumer Marketing by providing list management and campaign analysis for promotional campaigns, designing tests in conjunction with the Strategy managers as well as providing post-campaign response reports used to plan future promotional campaigns, create customer profiles by demographic and behavioral characteristics and to track customer behavior such as response, churn, product selection, etc. Additionally, she manages the Marketing Sciences website and produces the Marketing Sciences newsletter.

Shaelagh earned a Bachelor of Science degree in business administration with concentrations in marketing and management information systems at the University of Massachusetts at Lowell in 2003.  She continued her education at Boston University completing the Masters of Science in Administrative Studies with concentrations in e-commerce, innovation and technology degree program in 2006. Currently, she is pursuing a Masters of Science in Telecommunication with a concentration in security also at Boston University.

Shaelagh has been a member of the New England Chapter of Women in Cable Telecommunications (WICT) since 2003 and is currently serving on the 2008 Board as Marketing Director. She served on the 2007 WICT Awards Gala Marketing team and as WICT team leader for the 2007 Making Strides for Breast Cancer walk in Manchester, NH.

Comcast Corporation is the largest cable television company and the second largest Internet service provider in the United States.