WICT - New England - Chapter Events

Online workshop will be hosted live from the University of Connecticut’s
School of Business Graduate Business Learning Center in Hartford, CT

A review of today’s web video landscape

Learn what consumers are sharing and how they are watching video entertainment today.
Learn how web video is showing up on TVs and mobile screens…today. A demonstration.

Learning how the Web video ecosystem works

Participate in an exercise to build and run your own web video distribution ecosystem.
Review the pre-workshop exercise and learn how to connect Web video sites to blogs, social networks and other distribution tools.
Learn the basics of marketing – how do you get viewers to your video.

The Post-Workshop team exercise

Learn how people work together to build multiple web video ecosystems and build their own audiences…all for the same video content.
This exercise will take what we learn in the workshop and put it to work in the real world.

Understanding more about today’s digital media landscape will enable you to identify what best fits your company’s needs. Learn through hands-on experience about digital media and web content management, in particular, to find out what web video can do for you professionally and personally while understanding what consumers are doing now, tomorrow and why.

Utilizing advanced web conferencing tools, you will be able to see, hear and engage with the speaker and the classroom to find out about the different ways consumers interact between video and TV and how it relates to programming. An integral part of the workshop will be a series of immersion exercises to familiarize you with the “Wild West” of video content and how to better tailor video content for your personal and company’s needs to gain the most effective exposure.

Sign up soon! Pre-workshop preparation exercises from Ephraim will familiarize you with web content creation, sites, advertising and more. Reservations for on-location will be accepted on a “space available basis” with abundant online attendance space available.

In addition to being The Fortex Group’s founder, Ephraim Cohen is also a co-founder of CT Digital Media, a Connecticut-based organization for digital media industry executives and companies. As the founder of The Fortex Group, Ephraim Cohen has designed and implemented strategic communications programs for Accenture, Ericsson, the Infocomm Development Authority of Singapore, Samsung, Musiwave and Dailymotion. Previously, he was a senior figure at Edelman, one of the world's largest public relations firms, where he managed the global information technology practice for significant global clients including CeBIT America, Alcatel and Global Crossing as well as industry programs for the governments of Singapore and the United Kingdom. Ephraim holds a Master's degree in International Political Economy from Georgetown University's Graduate Public Policy Program and Bachelor’s in political science and dramatic literature from NY University. He lives in Stamford, CT with his wife and three children.